January 24, 2024

Counterbalance adds Co-Founder and Head of Business Development

Seattle, WA


Counterbalance, the pioneering software company dedicated to making buildings more sustainable, is thrilled to announce that Jordan Friedman has joined the company as Co-Founder and Head of Business Development. This strategic appointment underscores Counterbalance's commitment to assembling a team of exceptional talent to drive forward our mission of creating innovative solutions for a better built world.  

Jordan will play a pivotal role in furthering Counterbalance's mission and go-to-market strategy. His visionary and innovative mindset will enable the company to expand its reach, forge strategic partnerships, and deliver cutting-edge software solutions that empower energy-efficient and sustainable buildings in Seattle and beyond. 

After serving in the U.S. Army as a Military Intelligence Officer, Jordan transitioned to the private sector and embarked on a career in marketing and business development with well-known technology companies, including Microsoft, Avalara, thePlatform, and Red Hat. Jordan's proven track record of forging successful partnerships and executing innovative strategies aligns perfectly with Counterbalance's vision for revolutionizing sustainability in the built environment. He holds an A.B. from Dartmouth College and an M.B.A. from Duke University, and he most recently earned a certificate in Clean Energy Technology and Entrepreneurship. 

"I am thrilled to welcome Jordan to the Counterbalance team," said Taylor Vick, Counterbalance Founder and CEO. "His appointment will be instrumental in propelling the company to new heights, and I look forward to the positive change we will create." 

For media inquiries, please contact:

Counterbalance Communications

press [at] counterbalance.io

About Counterbalance

Counterbalance is a Seattle-based software company focused on developing and propelling technology solutions to make buildings more sustainable. With their cutting-edge building technology framework, Green Stack, Counterbalance is driving the transformation of the built environment to create a greener and more sustainable future for all.

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